Ready for a raise and better job opportunities? A Master of Business Administration (MBA) in marketing can be a great way to get there.
Emporia State University (ESU) offers an online MBA with a Marketing Concentration that working professionals can complete in as few as 12 months. With six start dates, students can jump right into developing the sought-after skills and knowledge they need to land high-level marketing roles.
What Is the Demand for Marketing MBAs?
A 2018 Graduate Management Admission Council (GMAC) Corporate Recruiters Survey shows that marketing is one of the most in-demand job functions for new business school grads. In a ranking of 11 roles, 70 percent of employers planned to place recent MBA grads in marketing. Marketing came out ahead of finance, accounting and a half dozen other business roles.
How Is ESU's Marketing MBA Made for Working Adults?
The road to an MBA typically begins with an exam. Many MBA programs require the Graduate Management Admission Test (GMAT) as part of the admission process. This exam was designed to predict how well applicants will do in an MBA program.
Not surprisingly, students often approach this exam with more than a little apprehension. And with a $250 fee for the GMAT (as of October 2018), the cost adds up for anyone who needs to retake this exam.
Working professionals will be happy to learn that they may be able to bypass the dreaded admission exam. At ESU, for example, applicants with three or more years' experience may qualify for a GMAT waiver.
That is not the only aspect of ESU's marketing MBA that appeals to working adults. Coursework based on case studies means students can directly apply what they are learning to their current work. Core coursework boosts competencies in essential areas such as economics, finance and accounting. The marketing curriculum covers essentials, including marketing analytics, consumer behavior, and electronic marketing
What Can Marketing MBA Grads Expect?
Higher salaries are definitely a potential perk of earning a marketing MBA. A master's may not be required for all marketing jobs, but the U.S. Bureau of Labor Statistics (BLS) reports that in business occupations, workers with a master's have some of the highest wages of all occupations.
The 2018 GMAC survey backs up higher salaries for MBAs. Companies in the United States reported offering a median base starting salary of $105,000 per year to recent MBA graduates. By comparison, new hires with undergraduate degrees were entering the field at $65,000.
For marketing managers in particular, the BLS reports a median annual wage of $134,290 as of May 2018. Salaries for top 10 percent were well over $208,000.
Adding to the advantages of a marketing MBA, the job outlook for marketing managers is better than average. The BLS projects job growth of 10 percent for marketing managers versus 7 percent for all other occupations. Job growth for management occupations in general is 8 percent.
With a marketing MBA in hand, graduates can advance their career in higher-level roles such as:
- Marketing Analyst
- Internet Marketer
- Brand Manager
- Marketing Research Analyst
- Media Planner
- Chief Marketing Officer
An MBA with a marketing concentration can give business professionals the analytical skills they need to lead in today's digital marketplace. An online program such as ESU's marketing MBA can help working professionals get where they want to go.
Sources:U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers - Job Outlook
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