Marketing Certificate Online
Develop the tools, technology, and tactics to successfully engage audiences and capture markets as you delve into marketing management, analytics, electronic marketing, and consumer behavior with this 100% online certificate.
Program Overview
Accomplish your goals with the help of our online Marketing Certificate
Prepare to advance your career with an online Marketing Certificate from Emporia State University. Gain the in-demand credentials employers are seeking in less time than it takes to earn a master’s degree.
Develop an in-depth understanding of cross-functional marketing processes in this AACSB-accredited certificate program as you focus on analytics to make strategic business decisions. Examine the influencing factors of how and why consumers purchase and explore how emerging digital channels can extend your business reach. You may apply the credit hours you earn toward a future graduate program.
With the convenience and flexibility of 100% online courses and pay-by-the-course tuition, this certificate program enables you to balance school with work and family responsibilities.
Here are just a few of the topics you will cover in this online certificate program:
- Applying multiple web design frameworks to identify areas for website improvement, to improve conversion rates, and to properly design a website from scratch
- Making appropriate recommendations to an e-commerce website based on the conversion funnel
- Creating an online display ad campaign and measuring its return on ad spend
- Utilizing knowledge of social media tactics to design an effective social media campaign
- Applying theories of consumer behavior to the formulation of effective marketing strategy
- Analyzing the challenges that might influence the formulation of effective marketing strategies from a consumer behavior perspective
- Applying multiple web design frameworks to identify areas for website improvement, to improve conversion rates, and to properly design a website from scratch
- Making appropriate recommendations to an e-commerce website based on the conversion funnel
- Creating an online display ad campaign and measuring its return on ad spend
- Utilizing knowledge of social media tactics to design an effective social media campaign
- Applying theories of consumer behavior to the formulation of effective marketing strategy
- Analyzing the challenges that might influence the formulation of effective marketing strategies from a consumer behavior perspective
This online certificate program prepares you for roles such as:
- Product Manager
- Marketing Analyst
- Internet Marketer
- Brand Manager
- Marketing Research Analyst
- Product Manager
- Marketing Analyst
- Internet Marketer
- Brand Manager
- Marketing Research Analyst
Also Available:
Emporia State offers a variety of business programs in a convenient online format. Check out all of our online business programs.
Accreditation
The Emporia State University School of Business and Technology is accredited by AACSB International (AACSB).
Tuition
Our affordable tuition is easy on your budget
ESU strives to offer the best educational value to our students. Tuition for the Marketing Certificate online program is the same for in-state and out-of-state students. All fees are included.
| Program | Per Credit Hour | Per Course | Per Program* |
|---|---|---|---|
| Marketing Certificate | $363 | $1,089 | $4,356 |
Tuition breakdown:
Calendar
Our academic calendar gives you a choice of start dates
The Marketing Certificate program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that's best for you.
| 7 week courses | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due |
|---|---|---|---|---|---|
| Spring 2024, Session II | 3/18/24 | 3/4/24 | 3/7/24 | 3/11/24 | 3/14/24 |
| Summer 2024, Session II | 7/1/24 | 6/17/24 | 6/20/24 | 6/24/24 | 6/27/24 |
| Fall 2024, Session II | 10/15/24 | 10/1/24 | 10/4/24 | 10/8/24 | 10/11/24 |
Now enrolling:
Have questions or need more information about Emporia State online programs?
Ready to take the next step toward earning your degree online from Emporia State?
Admissions
First things first: What you need to apply to this online Marketing Certificate program
To apply for the online Marketing Certificate program, you must hold a bachelor's degree from a regionally accredited (or equivalent) institution.
Admission Requirements:
- $50 graduate school application fee
- Undergraduate degree from an accredited institution
- Official transcripts from all colleges and universities previously attended
Marketing Certificate Online Admission Requirements:
- Bachelor's degree from a regionally accredited (or equivalent) institution
- GPA of 2.5 or higher (4.0 system) cumulative or in the last 60 semester hours of study
- Official transcripts from all previously attended institutions
Official transcripts from all institutions attended can be submitted via a secure electronic service offered by the issuing institution to [email protected] or by selecting Emporia State University on the transcript request form, mailed (or overnighted) to:
Emporia State University
Graduate School
Room 313 Plumb Hall
1 Kellogg Circle
Emporia, KS 66801
Students who have obtained a degree from a foreign university/college must have a transcript evaluation from a recommended external source that is a member of NACES (National Association of Credential Evaluation Services). Students will not be allowed to enroll until the evaluation has been received in the Graduate School.
Have a question? Call us at 800-721-2248.
Courses
Here’s what you will study in our online Marketing Certificate program
The Marketing Certificate online curriculum is comprised of 4 courses (12 credit hours).
*Tuition is subject to change on an annual basis.
