Marketing Certificate Online

Develop the tools, technology, and tactics to successfully engage audiences and capture markets as you delve into marketing management, analytics, electronic marketing, and consumer behavior with this 100% online certificate.

Apply By: 2/24/25
Start Class: 3/10/25 Apply Now

Program Overview

Accomplish your goals with the help of our online Marketing Certificate

Prepare to advance your career with an online Marketing Certificate from Emporia State University. Gain the in-demand credentials employers are seeking in less time than it takes to earn a master’s degree.

Develop an in-depth understanding of cross-functional marketing processes in this AACSB-accredited certificate program as you focus on analytics to make strategic business decisions. Examine the influencing factors of how and why consumers purchase and explore how emerging digital channels can extend your business reach. You may apply the credit hours you earn toward a future graduate program.

With the convenience and flexibility of 100% online courses and pay-by-the-course tuition, this certificate program enables you to balance school with work and family responsibilities.

Here are just a few of the topics you will cover in this online certificate program:

  • Applying multiple web design frameworks to identify areas for website improvement, to improve conversion rates, and to properly design a website from scratch
  • Making appropriate recommendations to an e-commerce website based on the conversion funnel
  • Creating an online display ad campaign and measuring its return on ad spend
  • Utilizing knowledge of social media tactics to design an effective social media campaign
  • Applying theories of consumer behavior to the formulation of effective marketing strategy
  • Analyzing the challenges that might influence the formulation of effective marketing strategies from a consumer behavior perspective
  • Applying multiple web design frameworks to identify areas for website improvement, to improve conversion rates, and to properly design a website from scratch
  • Making appropriate recommendations to an e-commerce website based on the conversion funnel
  • Creating an online display ad campaign and measuring its return on ad spend
  • Utilizing knowledge of social media tactics to design an effective social media campaign
  • Applying theories of consumer behavior to the formulation of effective marketing strategy
  • Analyzing the challenges that might influence the formulation of effective marketing strategies from a consumer behavior perspective

This online certificate program prepares you for roles such as:

  • Product Manager
  • Marketing Analyst
  • Internet Marketer
  • Brand Manager
  • Marketing Research Analyst
  • Product Manager
  • Marketing Analyst
  • Internet Marketer
  • Brand Manager
  • Marketing Research Analyst

Also Available:

Emporia State offers a variety of business programs in a convenient online format. Check out all of our online business programs.

$4,356* Total Tuition
As few as 6 months Duration
12 Credit Hours

Accreditation

AACSB accredited logo

The Emporia State University School of Business and Technology is accredited by AACSB International (AACSB).

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Request Information

Call 800-721-2248

Call 800-721-2248

Tuition

Our affordable tuition is easy on your budget

ESU strives to offer the best educational value to our students. Tuition for the Marketing Certificate online program is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

$4,356* Total Tuition
$363 Per Credit Hour

Calendar

Our academic calendar gives you a choice of start dates

The Marketing Certificate program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that's best for you.

7 week coursesProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment Due
Spring 2025, Session II3/10/252/24/252/27/253/3/253/6/25
Summer 2025, Session II6/30/256/16/256/19/256/23/256/26/25

Now enrolling:

2/24/25 Apply Date
3/10/25 Class Starts

Have questions or need more information about Emporia State online programs?

Ready to take the next step toward earning your degree online from Emporia State?

Admissions

First things first: What you need to apply to this online Marketing Certificate program

To apply for the online Marketing Certificate program, you must hold a bachelor's degree from a regionally accredited (or equivalent) institution.

Admission Requirements:

  • $50 graduate school application fee
  • Undergraduate degree from an accredited institution
  • Official transcripts from all colleges and universities previously attended

Marketing Certificate Online Admission Requirements:

  • Bachelor's degree from a regionally accredited (or equivalent) institution
  • GPA of 2.5 or higher (4.0 system) cumulative or in the last 60 semester hours of study
  • Official transcripts from all previously attended institutions

Official transcripts from all institutions attended can be submitted via a secure electronic service offered by the issuing institution to [email protected] or by selecting Emporia State University on the transcript request form, mailed (or overnighted) to:

Emporia State University
Graduate School
Room 313 Plumb Hall
1 Kellogg Circle
Emporia, KS 66801

Students who have obtained a degree from a foreign university/college must have a transcript evaluation from a recommended external source that is a member of NACES (National Association of Credential Evaluation Services). Students will not be allowed to enroll until the evaluation has been received in the Graduate School.

Have a question? Call us at 800-721-2248.

Courses

Here’s what you will study in our online Marketing Certificate program

The Marketing Certificate online curriculum is comprised of 4 courses (12 credit hours).

Duration: 7 Weeks weeks
Credit Hours: 3
In this course, the tasks of marketing are reviewed and analyzed within the context of a cross-functional and a marketing-oriented organization. Emphasis is placed on the dynamic environment of the organization and marketing with the intent to recognize, understand and integrate changes into the marketing process. Students are required to engage in critical thinking and expository writing.
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers essential decision models and strategic metrics that form the cornerstone of marketing analytics. Using the insight gained in the course, students can predict the outcome of marketing plans to boost return on marketing investment (ROMI). The course emphasizes case studies and hands-on learning so students can immediately apply the tools and techniques in their organizations. A variety of relevant topics are discussed, such as market sizing, forecasting and positioning, promotion-budget allocation, profit maximization, and communicating to senior executives through data-driven presentations.
Duration: 7 Weeks weeks
Credit Hours: 3
This course explores the emerging business models, rules, tactics and strategies associated with the internet, stressing integration with other channels and marketing operations in both the business-to-business and business-to-consumer markets.
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides exposure to how consumers purchase and use products or services and the corresponding influencing factors, with emphasis on the components of attitudes, beliefs, information processing and the decision process. The strategies organizations employ to affect and respond to consumers' decisions are also studied.

*Tuition is subject to change on an annual basis.

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