Master of Business Administration with Marketing Concentration Online

Prepare to become an insightful marketing leader in a data-driven business world. The MBA with Marketing Concentration online from ESU will help you develop leadership skills, business knowledge, and marketing savvy. This program consists of a core of advanced business coursework, along with marketing-specific electives. Six start dates and the streamlined admission process at ESU means you can get started on your MBA right away.

Apply By: 4/29/24
Start Class: 5/13/24 Apply Now

Program Overview

Discover the advantages of our online Master of Business Administration with Marketing Concentration program

The Master of Business Administration with Marketing Concentration online at Emporia State University prepares you for higher level marketing roles in business and gives you the confidence and analytical skills to operate effectively within an increasingly digitally driven marketplace.

This rigorous online MBA in Marketing is an AACSB-accredited MBA program that helps you prepare to develop into an astute marketing leader. This marketing master's program is now delivered in accelerated, 7-week courses and gives you practical knowledge of decision models and strategic metrics that form the cornerstone of marketing analytics. Taught by faculty with real-world experience, case study-driven coursework means you can apply what you learn in your current workplace position immediately.

ESU's online Marketing MBA program consists of a core of advanced business coursework, including economics, finance, and accounting, along with marketing-specific electives. You will build on your ability to use marketing analytics to identify marketing insights and translate them into actionable business plans. You will focus on applying strategic metrics and decision models (such as market sizing, forecasting, and promotional budget allocation) to boost return on marketing investment (ROMI). You will also study emerging models and strategies associated with digital marketing in B2B and B2C environments, including channel integration.

In this online MBA with Marketing Concentration program, you will:

  • Study decision models and strategic metrics that form the cornerstone of marketing analytics
  • Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
  • Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
  • Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
  • Increase your knowledge of organizational behavior and managerial response
  • Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
  • Increase your comprehension of the fundamentals of managerial economics and financial management
  • Study decision models and strategic metrics that form the cornerstone of marketing analytics
  • Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
  • Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
  • Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
  • Increase your knowledge of organizational behavior and managerial response
  • Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
  • Increase your comprehension of the fundamentals of managerial economics and financial management

This AACSB-accredited online MBA program prepares you for roles such as:

  • Product Manager
  • Marketing Analyst
  • Internet Marketer
  • Brand Manager
  • Marketing Research Analyst
  • Product Manager
  • Marketing Analyst
  • Internet Marketer
  • Brand Manager
  • Marketing Research Analyst

Also available:

For more specialized skills, Emporia State offers a wide range of online MBA programs. Explore all of our graduate degrees in business.

$11,979* Total Tuition
As few as 12 months Duration
33 Credit Hours

Accreditation

AACSB accredited logo

The Emporia State University School of Business and Technology is accredited by AACSB International (AACSB).

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Call 800-721-2248

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Tuition

Earn your online MBA with Marketing Concentration degree for an affordable tuition

At ESU we strive to offer the best educational value to our students and are competitive both regionally and nationally in tuition and fees. Tuition for the MBA with Marketing Concentration online degree program is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

$11,979* Total Tuition
$363 Per Credit Hour

Calendar

Follow this schedule for our online MBA with Marketing Concentration program

The MBA with Marketing Concentration program is delivered in an online format ideal for working professionals, conveniently featuring six start dates each year. Choose the start date that's best for you.

7 week coursesProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment Due
Spring 2024, Session II3/18/243/4/243/7/243/11/243/14/24
Summer 2024, Session I5/13/244/29/245/2/245/6/245/9/24
Summer 2024, Session II7/1/246/17/246/20/246/24/246/27/24
Fall 2024, Session I8/19/248/5/248/8/248/12/248/15/24
Fall 2024, Session II10/15/2410/1/2410/4/2410/8/2410/11/24

Now enrolling:

4/29/24 Apply Date
5/13/24 Class Starts

Have questions or need more information about Emporia State online programs?

Ready to take the next step toward earning your degree online from Emporia State?

Admissions

Get ready to apply to ESU's online MBA with Marketing Concentration program

To apply for the MBA with Marketing Concentration online, you must hold a bachelor's degree from a regionally-accredited (or equivalent) institution.

Admission Requirements:

  • Official transcripts from all colleges and universities previously attended
  • Undergraduate degree from an accredited institution
  • 3.0 GPA on undergraduate coursework

MBA with Marketing Concentration Online Admission Requirements

  • Bachelor's degree from a regionally-accredited (or equivalent) institution
  • GPA of 3.0 or higher (4.0 system) cumulative or in the last 60 semester hours of study
    • Coursework completed toward a master’s program may be included in the most recent 60 hours
    • Minimum GPA of 2.65 may be considered
  • Official transcripts from all previously attended institutions

Applicants with a 2.65 to 2.99 GPA may be admitted if other factors point to likely success in the program. Some categories that will highlight potential for success include:

  • 2-4 years of work experience or study in a field that includes quantitative analysis

Official transcripts from all institutions attended can be submitted via a secure electronic service offered by the issuing institution to [email protected] or by selecting Emporia State University on the transcript request form, mailed (or overnighted) to:

Emporia State University
Graduate School
Room 313 Plumb Hall
1 Kellogg Circle
Emporia, KS 66801

Students who have obtained a degree from a foreign university/college must have a transcript evaluation from a recommended external source that is a member of NACES (National Association of Credential Evaluation Services). Students will not be allowed to enroll until the evaluation has been received in the Graduate School.

Have a question? Call us at 800-721-2248800-721-2248

Courses

What you will study in our innovative online MBA with Marketing Concentration program

The MBA with Marketing Concentration online curriculum is comprised of 11 courses (33 credit hours), including 21 credit hours of core courses, nine credit hours of marketing electives, and a required accounting course. If you don't hold an undergraduate business degree, you must take an additional six credit hours of foundation courses.

You must take the following courses.
Duration: 7 Weeks weeks
Credit Hours: 3
This course is an extension of microeconomic analysis to enterprises in the private and public sectors of the economy. Major emphasis is placed on the application of statistics and economic theory to decision-making in the firm. Backgrounds in economics (micro and macro) and statistics, as well as graduate standing, are required for this course.
Duration: 7 weeks
Credit Hours: 3
This course is designed to introduce the student to quantitative approaches in business decision-making. It includes decision analysis, regression analysis in forecasting, linear and integer programming, transportation, assignment and transshipment problems, project scheduling, inventory management, simulation, and multi-criteria decision problems. The software packages Management Scientist, Excel and/or SAS/SPSS are used to solve quantitative business analysis problems.
Duration: 7 weeks
Credit Hours: 3
This is an MBA-level course that examines the finance function of a firm from the viewpoint of the internal financial manager. The course emphasizes the conceptual and quantitative tools used to accomplish financial analysis, financial planning and control, management of working capital, and long-term assets, determining cost of capital and planning financial structures.
Duration: 7 weeks
Credit Hours: 3
This course is study of the management of information technology as it is practiced in organizations today. Traditional organizations are moving toward a more interconnected or networked business environment. A major focus will be understanding the role and use of complex technology in the support of individual, workgroup, enterprise, inter-enterprise and international computing. A background in information technology is required.
Duration: 7 weeks
Credit Hours: 3
In this course, the behavior of humans—individually, in groups and in organizations—is examined for managerial aspects. Particular attention is paid to the effects caused by diversity, reorganization and current environmental conditions.
Duration: 7 weeks
Credit Hours: 3
This course provides the graduate student with an understanding of the managerial role in the policy-formulation process and development of strategies to attain objectives. Prerequisite: Student must be enrolled in the final semester of study for the MBA.
Duration: 7 Weeks weeks
Credit Hours: 3
In this course, the tasks of marketing are reviewed and analyzed within the context of a cross-functional and a marketing-oriented organization. Emphasis is placed on the dynamic environment of the organization and marketing with the intent to recognize, understand and integrate changes into the marketing process. Students are required to engage in critical thinking and expository writing.
You must take the following course.
Duration: 7 weeks
Credit Hours: 3
In this course, the case method is used for a comprehensive review of financial and managerial accounting from a user's perspective. Topics include financial statement preparation and analysis, cash management, product costing, decision analysis, operational budgeting, capital budgeting, and management-control systems. Computer spreadsheets are developed, and communication skills emphasized.
You must take the following courses.
Duration: 7 weeks
Credit Hours: 3
This course covers essential decision models and strategic metrics that form the cornerstone of marketing analytics. Using the insight gained in the course, students can predict the outcome of marketing plans to boost return on marketing investment (ROMI). The course emphasizes case studies and hands-on learning so students can immediately apply the tools and techniques in their organizations. A variety of relevant topics are discussed, such as market sizing, forecasting and positioning, promotion-budget allocation, profit maximization, and communicating to senior executives through data-driven presentations.
Duration: 7 weeks
Credit Hours: 3
This course explores the emerging business models, rules, tactics and strategies associated with the internet, stressing integration with other channels and marketing operations in both the business-to-business and business-to-consumer markets.
Duration: 7 weeks
Credit Hours: 3
This course provides exposure to how consumers purchase and use products or services and the corresponding influencing factors, with emphasis on the components of attitudes, beliefs, information processing and the decision process. The strategies organizations employ to affect and respond to consumers' decisions are also studied.

*Tuition is subject to change on an annual basis.

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