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Faculty

Dr. Joyce Zhou

Dr. Joyce Zhou, Professor of Marketing

"I have a passion for teaching, love my job, and want to make a difference. It is a rewarding career."

Degrees Held:

  • PhD in Marketing and International Business, Saint Louis University, 2009 Career Highlights:
  • Associate Professor of marketing in the School of Business at ESU
  • Previously taught at Saint Louis University and the University of Missouri–St Louis
  • PhD from Saint Louis University

Career Highlights

  • Numerous publications have appeared in:
    • "Journal of Business Research"
    • "Journal of Small Business Management"
    • "Journal of Consumer Marketing"
    • "Journal of International Consumer Marketing"
    • "Marketing Intelligence & Planning"
    • "Journal of Internet Commerce"
    • "Journal of Promotion Management"
    • "Journal of Applied Business and Economics"
    • "Journal of Marketing Development and Competitiveness"
    • "Journal of Management Policies and Practices"

Links to share?

Here are several examples of media mentions of my work.

In which online MBA program do you teach?

Master of Business Administration with Marketing Concentration

Which classes do you teach online?

  • MK 851: Consumer Behavior
  • International Marketing
  • Principles of Marketing
  • Services Marketing—and more

What types of projects can your students expect in these courses?

Experiential learning projects

What advice would you give to those considering this online MBA program?

Work hard; try your best; reach your potential.

Why did you start teaching?

I have a passion for teaching, love my job, and want to make a difference. It is a rewarding career.

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