Few fields are as dynamic, fast-paced and challenging as marketing. Professionals in the field are directly responsible for driving revenue, increasing market share, and generating business from new and existing customers. Marketers with the skills to execute on these objectives find opportunities to move into management and beyond. These are the skills that students acquire in the Emporia State University (ESU) Master of Business Administration with Marketing Concentration online program.
ESU’s AACSB-accredited program provides the training and tools necessary for marketing professionals to advance to positions of higher authority and greater financial compensation. The online format is ideally suited to working professionals, enabling them to overcome the obstacles that have traditionally held back talented marketers from advancing their careers.
Opportunities As You Advance Into Marketing Management
Competition across many industries has driven demand for marketers with the abilities to strategize and identify patterns and trends, along with specialized training and sophisticated skill sets. Qualified personnel are in high demand in areas including market research, competitive positioning, product and brand management, advertising, public relations, consumer behavior, data analysis, and creative team management.
Employment and earnings prospects in marketing management are excellent for the foreseeable future, according to the U.S. Bureau of Labor Statistics, as of September 2018. Leadership roles in advertising, promotions and marketing are expected to grow 10 percent from 2016 to 2026, which is faster than the average for all industries. The median annual pay for the broad category is $129,380 per year.
Here are some of the management-level positions to consider if you are contemplating enrolling in a specialized MBA in marketing, along with salary data (as of March 2019):
| Position | Salary.com Average Salary | PayScale Average Salary |
|---|---|---|
| Marketing Manager
Manages marketing activities and programs, and develops marketing plans to meet business objectives. Monitors the marketing environment and coordinates market research projects. |
$101,094 | $74,815 |
| Senior Marketing Manager
Oversees marketing planning, product development and brand management. |
No data | $108,951 |
| Product/Brand Manager
Analyzes brand performance, brand competitiveness, and product trends in the marketplace, and develops strategies for assigned brand based on research and analysis. |
$107,046 | $98,659 |
| Marketing Director
Directs and develops an organization’s marketing policies and objectives, and oversees market research and designs marketing plans for specific business lines. |
$138,366 | $109,691 |
Why Choose the Online Option?
Marketing professionals typically work 40 or more hours a week, leaving little time for professional development, let alone earning an MBA. If your work hours and responsibilities leave you hard-pressed for time, you do not have to postpone your educational and career ambitions. Neither your employer, nor you benefit from a system in which professionals defer training for career advancement.
Accelerated online MBA programs offer advantages in both time and convenience — made possible by technology, as well as outstanding faculty. Consider just a few of the advantages of choosing to earn your MBA online:
Diverse Learning Resources: You may learn more efficiently when information is presented through a variety of multimedia, or when you are interacting with other students and contributing to a pool of learning resources. Today’s best online programs offer options for optimizing course content for your learning style.
Accessibility: If you live in a remote area, are physically disabled or have young children, online programs offer opportunities that were not available just a few years ago. Now, a marketing analyst in Dallas can earn an MBA in marketing from Emporia State University in Kansas.
Flexibility: You no longer have to put your career on hold to earn your MBA. Study on your lunch break or at home after the kids go to bed. Online programs allow you to balance professional, educational, and personal obligations.
Affordability: Because online programs do not require the overhead of expensive buildings and can attract students located anywhere, this model can often reduce the cost of tuition. But tuition is only the beginning; you will also save on commuting expenses and more.
In the day-to-day rigor of balancing your career with personal obligations, it can be too easy to defer your academic and professional aspirations. Universities have come to understand your predicament and have created online solutions that can work for you.
Learn more about Emporia State University’s online MBA with Marketing Concentration online program.
Sources:
Salary.com: Six Advantages of an Online Degree
