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Master of Business Administration with Marketing Concentration Online

Prepare to become an insightful marketing leader in a data-driven business world. The MBA with Marketing Concentration online from ESU will help you develop leadership skills, business knowledge, and marketing savvy. This program consists of a core of advanced business coursework, along with marketing-specific electives. Six start dates and the streamlined admission process at ESU means you can get started on your MBA right away.

Overview

What Our Online MBA in Marketing Offers You

The Master of Business Administration with Marketing Concentration online at Emporia State University prepares you for higher level marketing roles in business and gives you the confidence and analytical skills to operate effectively within an increasingly digitally driven marketplace.

$11,979 Total Tuition

As few as 12 months Duration

33 Credit Hours

This rigorous online MBA in Marketing is an AACSB-accredited MBA program that helps you prepare to develop into an astute marketing leader. This marketing master’s program is now delivered in accelerated, 7-week courses and gives you practical knowledge of decision models and strategic metrics that form the cornerstone of marketing analytics. Taught by faculty with real-world experience, case study-driven coursework means you can apply what you learn in your current workplace position immediately. Plus, the capstone course in this accelerated program gives you the opportunity to integrate all aspects of your learnings, while also demonstrating an understanding of the managerial role in policy formulation and strategic development.

This MBA program consists of a core of advanced business coursework, including economics, finance, and accounting, along with marketing-specific electives. You will build on your ability to use marketing analytics to identify marketing insights and translate them into actionable business plans. You will focus on applying strategic metrics and decision models (such as market sizing, forecasting and promotional budget allocation) to boost return on marketing investment (ROMI). You will also study emerging models and strategies associated with digital marketing in B2B and B2C environments, including channel integration.

As a graduate, you will possess the skills and knowledge to pursue roles in marketing such as product manager, marketing analyst, internet marketer, market research analyst, and brand manager.


In this online MBA with Marketing Concentration program, you will:

  • Study decision models and strategic metrics that form the cornerstone of marketing analytics
  • Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
  • Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
  • Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
  • Increase your knowledge of organizational behavior and managerial response
  • Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
  • Increase your comprehension of the fundamentals of managerial economics and financial management

This AACSB Accredited Business Program Prepares for Roles Such as:

  • Product Manager
  • Marketing Analyst
  • Internet Marketer
  • Brand Manager
  • Marketing Research Analyst
  • Media Planner
  • Search Manager
  • Chief Marketing Officer
  • Interactive Marketing Director

Accreditations:

AACSB Accredited Online Programs
The Emporia State University School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
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Tuition

Discover Our Low-Cost Degree Tuition

At ESU we strive to offer the best educational value to our students and are competitive both regionally and nationally in tuition and fees Tuition for the MBA with Marketing Concentration online degree program is the same for in-state and out-of-state students. All fees are included.

$363 Per Credit Hour

$1,089 Per 3 Credit Hour Course

$11,979 Total Tuition

Tuition is subject to change on an annual basis.

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Calendar

ESU Online Dates and Deadlines

The MBA with Marketing Concentration program is delivered in an online format ideal for working professionals, conveniently featuring six start dates each year. Choose the start date that's best for you.

Session Program Start Date Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day of Classes
Fall 2021, Session I August 23, 2021 August 9, 2021 August 12, 2021 August 16, 2021 August 19, 2021 October 8, 2021
Fall 2021, Session II October 18, 2021 October 4, 2021 October 7, 2021 October 11, 2021 October 14, 2021 December 8, 2021
Spring 2022, Session I January 19, 2022 January 5, 2022 January 8, 2022 January 12, 2022 January 15, 2022 March 8, 2022
Spring 2022, Session II March 28, 2022 March 14, 2022 March 17, 2022 March 21, 2022 March 24, 2022 May 13, 2022
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Admissions

Requirements for the Online Marketing MBA Program

To apply for the MBA with Marketing Concentration online, you must hold a bachelor's degree from a regionally-accredited (or equivalent) institution.

MBA with Marketing Concentration Online Admission Requirements

  • Bachelor's degree from a regionally-accredited (or equivalent) institution
  • GPA of 3.0 or higher (4.0 system) cumulative or in the last 60 semester hours of study
    • Coursework completed toward a master’s program may be included in the most recent 60 hours
    • Minimum GPA of 2.65 may be considered
  • Professional resume and cover letter
  • Official transcripts from all previously attended institutions

Applicants with a 2.65 to 2.99 GPA may be admitted if other factors point to likely success in the program. Some categories that will highlight potential for success include:

  • 2-4 years of work experience or study in a field that includes quantitative analysis
  • Cover letter that details how applicant will leverage past studies and experience to be successful in program

Official transcripts from all institutions attended can be submitted via a secure electronic service offered by the issuing institution to [email protected] or by selecting Emporia State University on the transcript request form, mailed (or overnighted) to:

Emporia State University
Graduate School
Room 313 Plumb Hall
1 Kellogg Circle
Emporia, KS 66801

Have a question? Call us at 800-721-2248 800-721-2248.

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Courses

Learn More About Our Master of Business Administration in Marketing Online Classes

The MBA with Marketing Concentration online curriculum is comprised of 11 courses (33 credit hours), including 21 credit hours of core courses, 9 credit hours of marketing electives, and a required accounting course. If you don't hold an undergraduate business degree, you must take an additional 6 credit hours of foundation courses.

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You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course is an extension of microeconomic analysis to enterprises in the private and public sectors of the economy. Major emphasis is placed on the application of statistics and economic theory to decision making in the firm. Background in economics (micro and macro) and in statistics, and graduate standing are required for this course.

Duration: 7 weeks   |   Credit Hours: 3

Quantitative Analysis for Business Decisions is a graduate course designed to introduce the student to quantitative approaches in business decision making. It includes decision analysis, regression analysis in forecasting, linear and integer programming, transportation, assignment and transshipment problems, project scheduling, inventory management, simulation, and multi-criteria decision problems. The software packages Management Scientist, Excel, and/or SAS/SPSS are used to solve quantitative business analysis problems.

Duration: 7 weeks   |   Credit Hours: 3

An MBA-level course that examines the finance function of a firm from the viewpoint of the internal financial manager. The course emphasizes the conceptual and quantitative tools used to accomplish financial analysis, financial planning and control, management of working capital and long-term assets, determining cost of capital, and planning financial structures.

Duration: 7 weeks   |   Credit Hours: 3

A study of the management of information technology as it is practiced in organizations today. Traditional organizations are moving toward a more interconnected or networked business environment. A major focus will be understanding the role and use of complex technology in the support of individual, workgroup, enterprise, inter-enterprise, and international computing. A background in information technology is required.

Duration: 7 weeks   |   Credit Hours: 3

Behavior of humans–individually, in groups, and in organizations–is examined for managerial aspects. Particular attention is paid to the effects caused by diversity, reorganization, and current environmental conditions.

Duration: 7 weeks   |   Credit Hours: 3

This course provides the graduate student with an understanding of the managerial role in formulating, developing, implementing, and evaluating strategies to attain business objectives.

Duration: 7 weeks   |   Credit Hours: 3

The tasks of marketing are reviewed and analyzed within the context of a cross-functional and a marketing-oriented organization. Emphasis is placed on the dynamic environment of the organization and marketing with the intent to recognize, understand, and integrate changes into the marketing process. Students are required to engage in critical thinking and expository writing.

You must take the following course.

Duration: 7 weeks   |   Credit Hours: 3

The case method is used for a comprehensive review of financial and managerial accounting from a user’s perspective. Topics include financial statement preparation and analysis, cash management, product costing, decision analysis, operational budgeting, capital budgeting, and management control systems. Computer spreadsheets are developed, and communication skills are emphasized.

You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course covers essential decision models and strategic metrics that form the cornerstone of marketing analytics. Using the insight gained in the course, students can predict the outcome of marketing plans to boost return on marketing investment (ROMI). The course emphasizes case studies and hands-on learning so students can immediately apply the tools and techniques in their organizations. A variety of relevant topics are discussed, such as market sizing, forecasting and positioning, promotion-budget allocation, profit maximization, and communicating to senior executives through data-driven presentations.

Duration: 7 weeks   |   Credit Hours: 3

This course explores the emerging business models, rules, tactics and strategies associated with the internet, stressing integration with other channels and marketing operations in both the business-to-business and business-to-consumer markets.

Duration: 7 weeks   |   Credit Hours: 3

This course provides exposure to how consumers purchase and use products or services and the corresponding influencing factors, with emphasis on the components of attitudes, beliefs, information processing and the decision process. The strategies organizations employ to affect and respond to consumers' decisions are also studied.

The following courses are required only if you do not have an undergraduate business degree.

Duration: 7 weeks   |   Credit Hours: 3

This course provides an introductory study of the accounting and finance function of business firms from a manager's point of view. Emphasis is placed on the basic understanding of financial statements, accounting cycle, financial accounting vs managerial accounting, time value of money, and cash flows analysis.

Duration: 7 weeks   |   Credit Hours: 3

This course gives an introduction to important economic and statistics concepts. The course covers the basics in these two areas necessary for students with no previous degree in business to be prepared for their core MBA courses. This course draws material from applied (business) statistics and applies that material to problems reinforcing both microeconomics and macroeconomics.

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