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Master of Business Administration with Marketing Concentration Online

Prepare to become an insightful marketing leader in a data-driven business world. The MBA with Marketing Concentration online from ESU will help you develop leadership skills, business knowledge, and marketing savvy. This program consists of a core of advanced business coursework, along with marketing-specific electives. Six start dates and the streamlined admission process at ESU means you can get started on your MBA right away.

Overview

The Master of Business Administration with Marketing Concentration online at Emporia State University prepares you for higher level marketing roles in business and gives you the confidence and analytical skills to operate effectively within an increasingly digitally driven marketplace.

$12,600 Total Tuition

As few as 12 months Duration

36 Credit Hours

This rigorous, AACSB-accredited MBA program, now delivered in accelerated, 7-week courses 100% online, gives you practical knowledge of decision models and strategic metrics that form the cornerstone of marketing analytics. Taught by faculty with real-world experience, case study-driven coursework means you can apply what you learn in the workplace immediately to your current position. Plus, the capstone course in this accelerated program gives you the opportunity to integrate all aspects of your learnings, while also demonstrating an understanding of the managerial role in policy formulation and strategic development.

Multiple start dates and the streamlined admission process at ESU means you can get started on your MBA right away. In fact, the GMAT is waived for applicants with 2.65 GPA and 3 or more years of significant leadership/management experience.

This MBA program consists of a core of advanced business coursework, including economics, finance, and accounting, along with marketing-specific electives. You will build on your ability to use marketing analytics to identify marketing insights and translate them into actionable business plans. You will focus on applying strategic metrics and decision models (such as market sizing, forecasting and promotional budget allocation) to boost return on marketing investment (ROMI). You will also study emerging models and strategies associated with digital marketing in B2B and B2C environments, including channel integration.

As a graduate, you will possess the skills and knowledge to pursue roles in marketing such as product manager, marketing analyst, internet marketer, market research analyst, and brand manager.


In this online MBA with Marketing Concentration program, you will:

  • Study decision models and strategic metrics that form the cornerstone of marketing analytics
  • Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
  • Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
  • Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
  • Increase your knowledge of organizational behavior and managerial response
  • Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
  • Increase your comprehension of the fundamentals of managerial economics and financial management

This online program prepares you for roles such as:

  • Product Manager
  • Marketing Analyst
  • Internet Marketer
  • Brand Manager
  • Marketing Research Analyst
  • Media Planner
  • Search Manager
  • Chief Marketing Officer
  • Interactive Marketing Director

Accreditations:

AACSB Accredited
The Emporia State University School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
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Tuition

At ESU we strive to offer the best educational value to our students and are competitive both regionally and nationally in tuition and fees Tuition for the MBA with Marketing Concentration online degree program is the same for in-state and out-of-state students. All fees are included.

$350 Per Credit Hour

$1,050 Per 3 Credit Hour Course

$12,600 Total Tuition

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Calendar

The MBA with Marketing Concentration program is delivered in an online format ideal for working professionals, conveniently featuring six start dates each year. Choose the start date that's best for you.

Session Program Start Date Application Deadline Document Deadline Registration Deadline Payment Deadline Last Class Day
Fall I Aug. 20, 2018 Aug. 6, 2018 Aug. 13, 2018 Aug. 13, 2018 Aug. 17, 2018 Oct. 12, 2018
Fall II Oct. 15, 2018 Oct. 1, 2018 Oct. 8, 2018 Oct. 8, 2018 Oct. 12, 2018 Dec. 7, 2018
Spring I Jan. 15, 2019 Jan. 1, 2019 Jan. 7, 2019 Jan. 7, 2019 Jan. 11, 2019 March 8, 2019
Spring II March 18, 2019 March 4, 2019 March 11, 2019 March 11, 2019 March 15, 2019 May 3, 2019
Summer I 2019 May 15, 2019 May 1, 2019 May 3, 2019 May 8, 2019 May 13, 2019 June 28, 2019
Summer II 2019 July 1, 2019 June 17, 2019 June 20, 2019 June 24, 2019 June 27, 2019 August 16, 2019
Fall I 2019 August 19, 2019 August 5, 2019 August 7, 2019 August 12, 2019 August 15, 2019 October 4, 2019
Fall II 2019 October 14, 2019 September 30, 2019 October 2, 2019 October 7, 2019 October 10, 2019 December 4, 2019
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Admissions

To apply for the MBA with Marketing Concentration online, you must hold a bachelor's degree from a regionally-accredited (or equivalent) institution. GMAT waivers can be awarded based on a combination of work experience and undergraduate GPA.

MBA with Marketing Concentration Online Admission Requirements

  • Bachelor's degree from a regionally-accredited (or equivalent) institution
  • Minimum GPA of 2.65 or higher (4.0 system) cumulative or in the last 60 semester hours of study, and
  • Meet the formula of (200 x undergraduate GPA) + GMAT =>1,050 (or equivalent GRE scores)

GMAT waiver available for:

  • Applicants with 3 or more years of significant leadership/management experience (with resume submitted)
  • Applicants with a bachelor's degree in business with a 3.5 or higher undergraduate GPA from a regionally-accredited (or equivalent) institution
  • Applicants holding a master's degree from a regionally-accredited (or equivalent) institution regardless of field

Official transcripts from all institutions attended can be submitted via a secure electronic service offered by the issuing institution to gradinfo@emporia.edu or by selecting Emporia State University on the transcript request form, mailed to:

Emporia State University
Campus Box 4003
1 Kellogg Circle
Emporia, KS 66801

or overnighted to:

Overnight address:
Emporia State University
Graduate School
Room 313 Plumb Hall
1 Kellogg Circle
Emporia, KS 66801

Have a question? Call us at 800-721-2248 800-721-2248.

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Courses

The MBA with Marketing Concentration online curriculum is comprised of 12 courses (36 credit hours), including 21 credit hours of core courses, nine credit hours of marketing electives, a required accounting course, and a required business elective. If you don't hold an undergraduate business degree, you must take an additional six credit hours of foundation courses.

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You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course is an extension of microeconomic analysis to enterprises in the private and public sectors of the economy. Major emphasis is placed on the application of statistics and economic theory to decision-making in the firm. Backgrounds in economics (micro and macro) and statistics, as well as graduate standing, are required for this course.This course is study of the management of information technology as it is practiced in organizations today. Traditional organizations are moving toward a more interconnected or networked business environment. A major focus will be understanding the role and use of complex technology in the support of individual, workgroup, enterprise, inter-enterprise and international computing. A background in information technology is required.

Duration: 7 weeks   |   Credit Hours: 3

This course is designed to introduce the student to quantitative approaches in business decision-making. It includes decision analysis, regression analysis in forecasting, linear and integer programming, transportation, assignment and transshipment problems, project scheduling, inventory management, simulation, and multi-criteria decision problems. The software packages Management Scientist, Excel and/or SAS/SPSS are used to solve quantitative business analysis problems.

Duration: 7 weeks   |   Credit Hours: 3

This is an MBA-level course that examines the finance function of a firm from the viewpoint of the internal financial manager. The course emphasizes the conceptual and quantitative tools used to accomplish financial analysis, financial planning and control, management of working capital, and long-term assets, determining cost of capital and planning financial structures.

Duration: 7 weeks   |   Credit Hours: 3

This course is study of the management of information technology as it is practiced in organizations today. Traditional organizations are moving toward a more interconnected or networked business environment. A major focus will be understanding the role and use of complex technology in the support of individual, workgroup, enterprise, inter-enterprise and international computing. A background in information technology is required.

Duration: 7 weeks   |   Credit Hours: 3

In this course, the behavior of humans—individually, in groups and in organizations—is examined for managerial aspects. Particular attention is paid to the effects caused by diversity, reorganization and current environmental conditions.

Duration: 7 weeks   |   Credit Hours: 3

This course provides the graduate student with an understanding of the managerial role in the policy-formulation process and development of strategies to attain objectives. Prerequisite: Student must be enrolled in the final semester of study for the MBA.

Duration: 7 weeks   |   Credit Hours: 3

In this course, the tasks of marketing are reviewed and analyzed within the context of a cross-functional and a marketing-oriented organization. Emphasis is placed on the dynamic environment of the organization and marketing with the intent to recognize, understand and integrate changes into the marketing process. Students are required to engage in critical thinking and expository writing.

You must take the following course.

Duration: 7 weeks   |   Credit Hours: 3

In this course, the case method is used for a comprehensive review of financial and managerial accounting from a user's perspective. Topics include financial statement preparation and analysis, cash management, product costing, decision analysis, operational budgeting, capital budgeting, and management-control systems. Computer spreadsheets are developed, and communication skills emphasized.

You must take the following courses.

Duration: 7 weeks   |   Credit Hours: 3

This course covers essential decision models and strategic metrics that form the cornerstone of marketing analytics. Using the insight gained in the course, students can predict the outcome of marketing plans to boost return on marketing investment (ROMI). The course emphasizes case studies and hands-on learning so students can immediately apply the tools and techniques in their organizations. A variety of relevant topics are discussed, such as market sizing, forecasting and positioning, promotion-budget allocation, profit maximization, and communicating to senior executives through data-driven presentations.

Duration: 7 weeks   |   Credit Hours: 3

This course explores the emerging business models, rules, tactics and strategies associated with the internet, stressing integration with other channels and marketing operations in both the business-to-business and business-to-consumer markets.

Duration: 7 weeks   |   Credit Hours: 3

This course provides exposure to how consumers purchase and use products or services and the corresponding influencing factors, with emphasis on the components of attitudes, beliefs, information processing and the decision process. The strategies organizations employ to affect and respond to consumers' decisions are also studied.

You must take one of the following courses. Elective course options will vary by term and are subject to change.

Duration: 7 weeks   |   Credit Hours: 3

This class covers in detail the common law of contracts, sale law (UCC), negotiable documents, secured transactions, property law, bailments, trusts and estates, and bankruptcy law. The class is intended to give students more detailed coverage of important areas of law for businesses and to prepare accounting majors for the CPA exam.

Duration: 7 weeks   |   Credit Hours: 3

This course will present project management techniques, potential problems and overall decision-making associated with software-development projects. Specific topics will address planning, organizing, scheduling and controlling information technology projects, current tools and techniques, and the roles and responsibilities of project managers.

Duration: 7 weeks   |   Credit Hours: 3

This course provides a detailed analysis of the system development life cycle (SDLC). Emphasis is placed on the tools and techniques that a project leader and systems analyst would use to analyze, design and document information systems with the object-oriented approach as well as the traditional approach. The course will also emphasize the importance of various skills which the systems analyst should possess, including communication, problem-solving and project management skills. Team-oriented projects are utilized to aid in understanding how systems concepts are developed in the business world.

Duration: 7 weeks   |   Credit Hours: 3

This course is designed to enhance and expand the knowledge and skill of students interested in careers in business analytics (BA). A primary method of learning these skills will be the application areas of spreadsheet and database design in multiple application environments. A predominant method for the development of these skills will be in a Business Simulation environment in which the students will run their own organization to generate the data with which to apply business analytics. The Business Simulation will be executed at various times during the semester to provide the database used in the various BA applications.

Duration: 7 weeks   |   Credit Hours: 3

This course serves as an introduction to the world of enterprise resource planning and also provides a solid foundation for many disciplines in common business processes and how they are supported by modern information systems. By studying both successful and unsuccessful implementation examples, students examine how and why an ERP system is implemented and how it is integrated with existing business processes. Students examine the impact of ERP on the organization and how change can be managed. An ERP system such as SAP will be used to experience several business processes and the software first hand. Consent of instructor is needed.

The following courses are required only if you do not have an undergraduate business degree.

Duration: 7 weeks   |   Credit Hours: 3

This course provides an introductory study of the accounting and finance function of business firms from a manager's point of view. Emphasis is placed on the basic understanding of financial statements, accounting cycle, financial accounting vs managerial accounting, time value of money, and cash flows analysis.

Duration: 7 weeks   |   Credit Hours: 3

This course gives an introduction to important economic and statistics concepts. The course covers the basics in these two areas necessary for students with no previous degree in business to be prepared for their core MBA courses. This course draws material from applied (business) statistics and applies that material to problems reinforcing both microeconomics and macroeconomics.

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