Master of Business Administration with Marketing Concentration Online
Prepare to become an insightful marketing leader in a data-driven business world. The MBA with Marketing Concentration online from ESU will help you develop leadership skills, business knowledge, and marketing savvy. This program consists of a core of advanced business coursework, along with marketing-specific electives. Six start dates and the streamlined admission process at ESU means you can get started on your MBA right away.
Program Overview
Discover the advantages of our online Master of Business Administration with Marketing Concentration program
The Master of Business Administration with Marketing Concentration online at Emporia State University prepares you for higher level marketing roles in business and gives you the confidence and analytical skills to operate effectively within an increasingly digitally driven marketplace.
This rigorous online MBA in Marketing is an AACSB-accredited MBA program that helps you prepare to develop into an astute marketing leader. This marketing master's program is now delivered in accelerated, 7-week courses and gives you practical knowledge of decision models and strategic metrics that form the cornerstone of marketing analytics. Taught by faculty with real-world experience, case study-driven coursework means you can apply what you learn in your current workplace position immediately.
ESU's online Marketing MBA program consists of a core of advanced business coursework, including economics, finance, and accounting, along with marketing-specific electives. You will build on your ability to use marketing analytics to identify marketing insights and translate them into actionable business plans. You will focus on applying strategic metrics and decision models (such as market sizing, forecasting, and promotional budget allocation) to boost return on marketing investment (ROMI). You will also study emerging models and strategies associated with digital marketing in B2B and B2C environments, including channel integration.
In this online MBA with Marketing Concentration program, you will:
- Study decision models and strategic metrics that form the cornerstone of marketing analytics
- Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
- Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
- Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
- Increase your knowledge of organizational behavior and managerial response
- Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
- Increase your comprehension of the fundamentals of managerial economics and financial management
- Study decision models and strategic metrics that form the cornerstone of marketing analytics
- Learn to predict the outcome of marketing plans to boost return on marketing investment (ROMI) using market sizing, forecasting and positioning, promotional budget allocation, profit maximization, and data-driven presentations
- Study electronic marketing and the emerging models and strategies associated with internet marketing in B2B and B2C environments, including integration with other channels
- Gain insights into consumer purchase and product/service usage and organizational strategies to affect and respond to consumers' decisions
- Increase your knowledge of organizational behavior and managerial response
- Expand your understanding of marketing management within cross-functional and marketing-oriented organizations
- Increase your comprehension of the fundamentals of managerial economics and financial management
This AACSB-accredited online MBA program prepares you for roles such as:
- Product Manager
- Marketing Analyst
- Internet Marketer
- Brand Manager
- Marketing Research Analyst
- Product Manager
- Marketing Analyst
- Internet Marketer
- Brand Manager
- Marketing Research Analyst
Also available:
For more specialized skills, Emporia State offers a wide range of online MBA programs. Explore all of our graduate degrees in business.
Accreditation
The Emporia State University School of Business and Technology is accredited by AACSB International (AACSB).
Tuition
Earn your online MBA with Marketing Concentration degree for an affordable tuition
At ESU we strive to offer the best educational value to our students and are competitive both regionally and nationally in tuition and fees. Tuition for the MBA with Marketing Concentration online degree program is the same for in-state and out-of-state students. All fees are included.
| Program | Per Credit Hour | Per Course | Per Program* |
|---|---|---|---|
| MBA, Marketing Concentration | $363 | $1,089 | $11,979 |
Tuition breakdown:
Calendar
Follow this schedule for our online MBA with Marketing Concentration program
The MBA with Marketing Concentration program is delivered in an online format ideal for working professionals, conveniently featuring six start dates each year. Choose the start date that's best for you.
| 7 week courses | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due |
|---|---|---|---|---|---|
| Summer 2025, Session I | 5/12/25 | 4/28/25 | 5/1/25 | 5/5/25 | 5/8/25 |
| Summer 2025, Session II | 6/30/25 | 6/16/25 | 6/19/25 | 6/23/25 | 6/26/25 |
| Fall 2025, Session I | 8/18/25 | 8/4/25 | 8/7/25 | 8/11/25 | 8/14/25 |
| Fall 2025, Session II | 10/14/25 | 9/30/25 | 10/3/25 | 10/7/25 | 10/10/25 |
Now enrolling:
Have questions or need more information about Emporia State online programs?
Ready to take the next step toward earning your degree online from Emporia State?
Admissions
Get ready to apply to ESU's online MBA with Marketing Concentration program
To apply for the MBA with Marketing Concentration online, you must hold a bachelor's degree from a regionally-accredited (or equivalent) institution.
Admission Requirements:
- Official transcripts from all colleges and universities previously attended
- Undergraduate degree from an accredited institution
- 3.0 GPA on undergraduate coursework
MBA with Marketing Concentration Online Admission Requirements
- Bachelor's degree from a regionally-accredited (or equivalent) institution
- GPA of 3.0 or higher (4.0 system) cumulative or in the last 60 semester hours of study
- Coursework completed toward a master’s program may be included in the most recent 60 hours
- Minimum GPA of 2.65 may be considered
- Official transcripts from all previously attended institutions
Applicants with a 2.65 to 2.99 GPA may be admitted if other factors point to likely success in the program. Some categories that will highlight potential for success include:
- 2-4 years of work experience or study in a field that includes quantitative analysis
Official transcripts from all institutions attended can be submitted via a secure electronic service offered by the issuing institution to [email protected] or by selecting Emporia State University on the transcript request form, mailed (or overnighted) to:
Emporia State University
Graduate School
Room 313 Plumb Hall
1 Kellogg Circle
Emporia, KS 66801
Students who have obtained a degree from a foreign university/college must have a transcript evaluation from a recommended external source that is a member of NACES (National Association of Credential Evaluation Services). Students will not be allowed to enroll until the evaluation has been received in the Graduate School.
Have a question? Call us at 800-721-2248800-721-2248
Courses
What you will study in our innovative online MBA with Marketing Concentration program
The MBA with Marketing Concentration online curriculum is comprised of 11 courses (33 credit hours), including 21 credit hours of core courses, nine credit hours of marketing electives, and a required accounting course. If you don't hold an undergraduate business degree, you may have to take a series of IVY modules and achieve a minimum grade of 80% in order to graduate (Financial Accounting AC843, Managerial Accounting AC844, Business Math and Statistics BU820, Fundamentals of Economics BC807, Understanding Corporate Finance FI850).
*Tuition is subject to change on an annual basis.
