The Psychology of Branding: How Emotions Drive Customer Loyalty
Brand loyalty is a fascinating aspect of consumer behavior beyond fulfilling practical needs. In today’s interconnected world, we encounter expressions of brand loyalty in various
Brand loyalty is a fascinating aspect of consumer behavior beyond fulfilling practical needs. In today’s interconnected world, we encounter expressions of brand loyalty in various
Few fields are as dynamic, fast-paced, and challenging as marketing. Professionals in the field are directly responsible for driving revenue, increasing market share, and generating
Ready for a raise and better job opportunities? A Master of Business Administration (MBA) in marketing can be a great way to get there. Emporia
Most Master of Business Administration (MBA) programs include a statistics or quantitative analysis course. In Emporia State University’s online MBA program, the course is titled Quantitative
From job promotions to six-figure salaries, there are clear benefits to earning a Master of Business Administration (MBA). Career advancement may even require an MBA.
New trends in marketing are emerging rapidly thanks to advances in technology. A master’s degree in business and marketing, like Emporia State University’s online Master of
In today’s dynamic and competitive global business environment, acquiring advanced knowledge and skills is crucial for professionals seeking success in the business world. A Master
Those interested in a business career or accounting career can gain in-demand business, accounting, and financial expertise through one of two Emporia State University programs
Fraud is a serious problem! Organizations lose 5% of their revenue to fraud each year, according to Occupational Fraud 2022: A Report to the Nations
If U.S. society were a tree, its code of laws would be the root system that allows the tree to stand firm and tall. The
Much more so than other industries, the accounting sector is overflowing with jargon. To the average English-speaking person, the U.S. tax code reads like another
Dorothy Stevenson didn’t find her true calling. It found her. “I had been working at an agency, CrossWinds Counseling & Wellness, for eight years,” she
Competition in business is a given. In the business environment, “winning” is a matter of securing competitive advantages through effective decision-making, strategy development and execution.
The role of IT project manager (ITPM) blends the organizational skills of traditional project management with the technical discipline of IT project management. Professionals in
Recent and upcoming graduates of accounting programs should anticipate exciting changes in the accounting industry regarding artificial intelligence (AI) technologies. AI is shaking up the
Whether you’re a student in a bachelor’s in accounting degree program or a working professional with the degree, you may be considering a long-term career
One of the most important choices you will make in an accounting career is working in public or private accounting. Aspects of the two can
Small business success stories have inspired even Fortune 500 companies to reconsider how they do their work, but how can you incorporate startup culture into
The Master of Accountancy (MAcc) online at Emporia State University prepares you for a career in public accounting or working for corporate or government entities.
You’ve probably seen plenty of online content espousing the perks of an advanced business degree. Aside from being a common career step, MBA graduates often
Blockchain took the accounting profession by storm during the height of the bitcoin frenzy a few years back. Then bitcoin crashed in value during 2017.
Kansas enjoys some considerable economic advantages that make it an ideal state in which to live and work. The state is home to some of
An employee’s number one preferred source of company information and interpretation is fellow employees, according to the 2019 Edelman Trust Barometer Global Report. More workers
In your next job search, you are likely to find yourself in a panel interview scenario. Instead of facing a single interviewer, you will meet
Lexi Brown dug a little deeper when she returned to college. The mine supervisor at Lhoist in Anderson, Tennessee, completed the online Master of Business
Ever had the overwhelming urge to buy a Big Mac, an iPhone or a new Toyota, even if you didn’t need one? If the answer
Career flexibility. Security. Opportunity for leadership positions. All of these are good reasons for accounting professionals to pursue a Master of Business Administration in accounting.
After earning your MBA, you’ll have the skills you need to excel in your career. A graduate-level business degree, like Emporia State University’s online MBA,
An information system helps companies organize and analyze data, making it possible to answer questions and solve problems. A business information system carries out specific
Career development is imperative for success in the business world, and networking is one way you can take control of your own career development. It
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Submit this form, and a representative will contact you to answer any questions!
By submitting this form, I am providing my digital signature agreeing that Emporia State University (ESU) may email me or contact me regarding educational services by telephone and/or text message utilizing automated technology or a pre-recorded message at the telephone number(s) provided above. I understand this consent is not a condition to attend ESU or to purchase any other goods or services.